How to Capitalize on Newsjacking

If you want to use this technique to benefit your business, you might subscribe to at least a few newsfeeds. This will keep you updated on the latest issues, and you'll be among the first to read about breaking news topics. You may want to consult a variety of media outlets at least once a day. Try to incorporate the most recent stories that seem to have caught the attention of the public. To determine which subjects are the hottest on the Web, you can search your browser for trending topics. Pay attention to the latest discussions on social media platforms. These discussions will likely indicate the issues that concern your target audience. Look closely at the tags below digital content to see which keywords are associated with breaking news stories. Be sure to use these keywords and key phrases in an organic manner when you create or purchase your own content. Numerous online users enjoy staying current in terms of the news. Once you have implemented newsjacking to market your business, you might experience immediate and noticeable results. Just remember to use trending news items in a way that makes sense and offers value to your readers.

Why Newsjacking Is Effective

Newsjacking can be very effective in an age when people access news at all hours of the day and night. Many people subscribe to Internet newsfeeds so that they're alerted the moment breaking news is available. Some people rely on such information in order to stay updated on news in their industries. Some individuals may be interested in general subject matter that piques their curiosity, such as politics or entertainment. Others simply wish to remain as informed as possible on a regular basis. This cultural shift toward reliance on the media to provide round-the-clock news has created an ever-increasing public appetite for the latest news items at any given hour. As an entrepreneur, you can make the most of this shift by staying attuned to the public consciousness. If a video about a hot issue has received hundreds of thousands of hits, the topic clearly interests many people. When such people search online for more information on the topic, they may land on your "newsjack" article. If your content is well-written and makes logical use of the news item as a lead-in, you could find yourself with a lot of potential customers that your business might not have been able to attract using other marketing methods.

What Is Newsjacking, Exactly?

While many marketers may have only recently discovered the benefits of newsjacking, it has actually been utilized for years. A "newsjack" occurs when a journalist or marketer refers to a current news item in an article, using it as a vehicle to lead into the subject of the article. One example of a "newsjack" might be found in content written for a travel agency that specializes in exotic vacation packages. The writer might begin the article by discussing a recent divorce between two celebrities, but that topic may simply be a lead-in to content on the importance of taking time to get away from it all -- and even more so when you're facing a significant life challenge (such as divorce). The SEO hook that catches the reader's interest and leads that person to the article is the celebrity divorce, but the subsequent content is intended to illustrate why the reader should consider purchasing a vacation package

Google Confirms Another Core Search Algorithm Update

The Google update from yesterday was a core ranking change, something Google does throughout the year. This was not Panda-, Penguin- or HTTPS-related.

Yesterday, I reported on some SEO chatter around a possible Google update. Google has confirmed with us that this was an update to the core search algorithm and nothing related to the Panda algorithm that we are expecting to see updated shortly. In addition, Google told us to expect core search algorithm updates in the future as they continue to work on making search quality better.

Google sent us this statement:

This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.

This echoes a similar statement Google sent us back with what we coined the Google Quality Update, so I wouldn’t be surprised if what some of the SEO community noticed was around changes to that core search algorithm from May 1st.

The interesting part is that many of the automated tracking tools such as Mozcastshowed huge spikes in terms of changes happening in the Google search results. Initially Dr. Pete Meyers thought that maybe the HTTPS algorithm was updated and given more weight, but Gary Illyes from Google said on Twitter that this was not the case. I suspect the reason so many tools showed a spike this week was related to the number one Google search result, Wikipedia, changing all its URLs to go HTTPS this week, which ultimately changed so many 1-5 Google search results, causing the tools to spike.

So from what we know, this was not Panda, not HTTPS and also not Penguin. It was simply a normal Google core search update where Google won’t give us any details on.

What Happened To The Google Panda 4.2 Update?

Google Panda 4.2 was released by Google as a really slow update that started on July 18, 2015. But around August 14, some are speculating (including myself) that the Panda 4.2 update was reversed or changed significantly.

We knew that Panda 4.2 would roll out over several months and that over time, more and more pages on your site would be updated with the revised Panda score. So if you recovered from the Panda penalty, you should have seen a small and gradual improvement in your Google rankings as the weeks passed. But after August 14, many of those who saw the small and gradual improvement noticed that those gains were wiped out overnight.

The vertical red line is the Panda release date, and the horizontal line shows my pre-Panda 4.2 Google organic traffic and how it returned to the same level after August 14. I am not the only one noticing this; there are tons of webmasters who are seeing the same thing. I covered much of that in my post earlier this week on the Search Engine Roundtable. We’ve asked Google about this, but they decided not to comment about this specific change. 

8 METRICS FOR EASY BACKLINK ANALYSIS

Being an SEO I have always been asked about the techniques that I use in daily life for handling SEO campaigns.Some say these techniques and industry people, recruiters call them metrics.Simply, these are the ways one PRO use to monitor the progress and spy competitor’s work.I analyse backlinks using a tool like Majestic, CognitiveSEO, GWT (only for our own website).Majestic and CognitiveSEO provides a spectrum of metrics to check the backlinks where it is coming from, what type of website where these have been built etc.

However, I prefer to check these metrics for backlink analysis:
Link Distribution Ratio: Link to homepage and rest of the website.
Hyperlinks created using exact keyword, Synonyms and similar text.
Domain Authority (DA)
Page Authority (PA)
Trust Flow
Citation Flow
Total Number of C-class IPs
Total Unique Linking Domains

GOOGLE SENDING MOBILE USABILITY WARNINGS TO HUGE NUMBER OF WEBMASTERS

Google is sending mass notifications to webmasters who has websites that are not mobile-friendly. These notifications contain the subject “fix mobile usability issues found on…” It then goes on to explain that these sites have critical mobile usability errors on 100% of the pages on the site and thus the pages will be “displayed and ranked appropriately for smartphone users.”

These notifications are being sent via Google Webmaster Tools and via email. It is also being sent to sites that are simply not mobile friendly at all and typically, the webmasters know their sites are not mobile friendly. What we have here is Google reminding these webmasters their sites are not mobile-friendly and issuing a warning that the pages won’t rank well in mobile search.

There are clear signs that a new mobile ranking algorithm is about to launch at Google. Google told us they are experimenting with it since November. They also launched a mobile friendly testing tool, mobile usability reports in Google Webmaster Tools, and mobile-friendly labels in the search results.

This seems to go beyond the broken mobile site penalty Google had in 2013. It also seems to go beyond having problems with your mobile-friendly site – where it is targeting this communication to sites that are knowingly not mobile-friendly.

Typically, these are all signs of something big to come on the algorithm side. But we have not been able to get a confirmation from Google on this as of yet.