For link building campaign, need to keep update about latest information about their services. There were a lot of changes held in last year. Here is some information about the changes that can help you a long way in improvement of your website ranking.
The addition of the speed parameter of website: It is the latest Google website ranking algorithm. According to Matt cuts, in early 2010 the addition of the speed parametes of a website is added as google website ranking algorithm. From recent researches this fact has been came out that internet users enjoy high speed sites and they loved to search more on those sites. Matt however remarked that speed was only a minor parameter and their main parameter still remained as quality content.
Unnatural Linking: Because of unnatural linking there were many low websites got top position on search pages. Unnatural links are links that are mainly built to increase the search engine rankings of a website. These links don't have topical relevancy of a website. To look more natural, link building company need to set links from product websites, old websites, news websites, new websites, social bookmarking sites, Twitter, Facebook, do follow as well as no follow sites. Links from only one type of linkage such as links from same anchor text, only from article, only from blogs of forum is also count as unnatural linking.
Removal of additional Weight of the.GOV and.EDU Websites: One more a great change by Google is the removal of extra weight of govt and edu sites. The main reason for this change was a high amout of spamming that was received by such websites. So govt. agents and edu site owners complained about it and Google solved this problem. So if you are hanlding a link building campaign so it is useless to make submission to such website. It is not helpful for your websites.
Basic Link Building Algorithms is not changed: Although Google changes its algorithms but some basic link building rules are still same. Such as links from high ranking PR website will always give you more link juice than links from a low PR website. Relevancy is the base of link building. So if you are a link building company then you need to look for links from same industry websites. It will give an excellent result to your clients.
