What Is Newsjacking, Exactly?

While many marketers may have only recently discovered the benefits of newsjacking, it has actually been utilized for years. A "newsjack" occurs when a journalist or marketer refers to a current news item in an article, using it as a vehicle to lead into the subject of the article. One example of a "newsjack" might be found in content written for a travel agency that specializes in exotic vacation packages. The writer might begin the article by discussing a recent divorce between two celebrities, but that topic may simply be a lead-in to content on the importance of taking time to get away from it all -- and even more so when you're facing a significant life challenge (such as divorce). The SEO hook that catches the reader's interest and leads that person to the article is the celebrity divorce, but the subsequent content is intended to illustrate why the reader should consider purchasing a vacation package