Why Newsjacking Is Effective

Newsjacking can be very effective in an age when people access news at all hours of the day and night. Many people subscribe to Internet newsfeeds so that they're alerted the moment breaking news is available. Some people rely on such information in order to stay updated on news in their industries. Some individuals may be interested in general subject matter that piques their curiosity, such as politics or entertainment. Others simply wish to remain as informed as possible on a regular basis. This cultural shift toward reliance on the media to provide round-the-clock news has created an ever-increasing public appetite for the latest news items at any given hour. As an entrepreneur, you can make the most of this shift by staying attuned to the public consciousness. If a video about a hot issue has received hundreds of thousands of hits, the topic clearly interests many people. When such people search online for more information on the topic, they may land on your "newsjack" article. If your content is well-written and makes logical use of the news item as a lead-in, you could find yourself with a lot of potential customers that your business might not have been able to attract using other marketing methods.